Marketing expert Jacqui Jones shares tips on how to market authentically during a crisis.
A five-step Road to Recovery framework to help entrepreneurs adapt now and for the future
While the CO.STARTERS Canvas is most often used for people who want to turn an idea into a business, we believe this simple tool can help any business owner who is stuck and guide you through this time of uncertainty.
What happens when “together” gets cancelled? How do we continue our mission of supporting business starters and growing communities in the face of catastrophic circumstances? How do we support each other when the word “community” itself feels like a threat?
CASE STUDY The Company Lab Chattanooga, Tennessee By launching a Wayfinding program for early-stage entrepreneurs, The Company Lab (CO.LAB) positioned themselves as the front door for entrepreneurs in their community and created a pipeline into their additional programs, including CO.STARTERS. CO.LAB is now conducting over 200 Wayfinding meetings [...]